KENTIA’s brand identity is built upon a foundation of three core colors: Black: Represents sophistication, elegance, and a bold brand personality. White: Symbolizes purity, cleanliness, and a timeless aesthetic. Light Beige: Evokes a sense of warmth, nature, and approachability. In addition to the primary color palette, the brand utilizes five secondary palettes, each inspired by a season or theme: Spring: Soft pastels and vibrant hues that evoke feelings of renewal and growth. Summer: Light and airy colors that convey a sense of freshness and relaxation. Autumn: Warm and earthy tones that reflect the changing colors of nature. Winter: Deep and rich colors that create a feeling of warmth and coziness. Kids: Playful and cheerful colors that appeal to children. These secondary palettes are intended for selective and deliberate use to enhance specific campaigns or themes. For example, a summer campaign might incorporate a touch of bright orange, while a winter campaign could feature a hint of cypress green. These colors should be used sparingly and intentionally to complement the primary palette and reinforce the desired seasonal or thematic message.

The chosen typeface should align harmoniously with KENTIA’s logo, creating a unified and consistent visual identity. Changing the typeface will bring a softer, friendlier, and more welcoming feel to KENTIA’s visual identity. Customers will feel more comfortable and invited to engage with the brand. Application: The new typeface will be applied across all KENTIA communication materials, such as: Website: Headlines, body text, buttons Social Media: Posts, stories, advertisements Print Materials: Business cards, brochures, catalogs Packaging: Labels, boxes

As part of KENTIA’s expansion into new lifestyle categories, we were entrusted with the visual communication of the brand’s first-ever collection of home fragrances. Our creative approach centered on evoking the feeling of scent through image and motion. We proposed a minimal, 3D-rendered key visual that combined natural elements and tactile textures to express the sensory identity of the new products. In parallel, we developed a pre-launch promotional video, which was an abstract, atmospheric teaser that hinted at the emotions and ambiance of the scents without revealing the final product, building curiosity and anticipation around the collection.

We’re thrilled to have teamed up with the cool kids over at VIC to help empower Gen Z to make their mark in the world and be part of a dynamic and supportive community.

VIC is an urban marketing community that provides opportunities for young people to promote brands in fun and dynamic environments. Through a flexible program and supportive community, VIC empowers young people to build their skills in marketing and entrepreneurship while having fun and earning money.

With VIC’s passion for innovation and our agency’s expertise in creative design, we’ve created an exciting website that communicates VIC’s mission and helps young adults gain valuable experience and build a strong professional network.

For VIC’s logo, we chose a strong typography that conveys power and confidence, along with a lightning bolt icon that captures the energy and dynamism of the new generation. Together, they create a bold and memorable identity that embodies VIC’s vision and values.

Stationary assets were created with a business-like character having black as their dominant colour. This resembles the performing life backstage, where there is always less light and more concentration time. Someone might say that most of the artistic work happens backstage.

Thus, we chose to make business material less edgy and more professional. Brand implementations online follow a different path using Filmwork’s colour palette in all its glory aiming to connect with the audience and making them engage with Filmwork’s social accounts.

A clear and concise messaging was used. Images that are truly relatable to every artist were selected for the brand’s awareness campaign. This way the audience would notice and become quickly aware of this new app. The strategy behind the campaign was to make artists feel that this solution suits their needs, stimulating their interest to sign up to the platform.

After designing all the elements needed to support the campaign (online and offline) the concept could move forward by making itself broadly known to the public.

Posters and dedicated banners in theatres, malls and music halls would serve the purpose of introducing the solution to a broader audience. This way Filmwork could strengthen their position in the market or even find valuable partners for their project.

• Attract more people on social channels and on premise
• Remain 100% relevant and fresh
• Continue to be perceived as a premium and must-go destination for everyone visiting the island of Ios