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Filmwork
Filmwork Branding Visual Identity Design Platform Hiring Jobs Filmwork Branding Visual Identity Design Platform Hiring Jobs Mobile Thumbnail

Filmwork

About the project

Filmwork is an online platform that connects artists and art related professionals with their possible future careers and live-stage projects. It was ideated and designed to better align dancers, actors, singers, producers and performers with live shows, theatrical plays, musicals, visual and sound content production.

Filmwork changes the status
quo of an artist’s life once and for all.

We designed the visual identity following the passion of artistic performance and the energy of actually being live on stage.
For the logo we used the initial letters of the brand name in combination with the silhouette of an old-fashioned camera which as a symbol represents the soul of the brand.

We designed the visual identity following the passion of artistic performance and the energy of actually being live on stage.
For the logo we used the initial letters of the brand name in combination with the silhouette of an old-fashioned camera which as a symbol represents the soul of the brand.

Filmwork Dark Mystery Background Actor Dacner Director Singer
Filmwork Logo Icon
Filmwork Poster Wordmark
Filmwork People Dancing On Dark Background Stage Actors

About The Logo

Filmwork’s logo is a typography merge of the letters “F” and “W”, since the brand name consists of the two words “Film” and “Work”. The lettering becomes a minimalistic icon as one keeps on looking at it, forming a retro filming camera. This way the long-lived and restless legacy of filming art becomes current and tech-savvy joining the two ends of the same wire: the art worker with their art!

Filmwork Wordmark Branding Visual Identity
Filmwork Logo Mark Icon Visual Identity Branding Film Movie Artists
Official Logo Filmwork Branding
Filmwork Branding Project Film Actors Singers Dancers Logo Design 12
Red Palette Theatre Stage For Actors

Color Palette Inspiration

Filmwork Logo Palette Red Tones Geranium Dark Velvet Maroon Deep Carrot Sunshine
Filmwork Moodboard Artists Actors Singers Dancers

The Icon Inspiration

Initial Letter F Logo Inspiration Moodboard Capital Letter
Initial Letter W Logo Inspiration Moodboard Capital Letter
Logo Icon Inspiration Moodboard Camera Logo
Filmwork Logo Mark Icon Perspective View Camera
Filmwork Commercial Poster With Actor Red Background
Filmwork Brand Of Magic Artists Actors Singers Dancers Commercial Poster
Filmwork Camera Logo Mark Mockup
Filmwork Branding Project Film Actors Singers Dancers Logo Design 22

The Brand Implementations

Stationary assets were created with a business-like character having black as their dominant colour. This resembles the performing life backstage, where there is always less light and more concentration time. Someone might say that most of the artistic work happens backstage.

Thus, we chose to make business material less edgy and more professional. Brand implementations online follow a different path using Filmwork’s colour palette in all its glory aiming to connect with the audience and making them engage with Filmwork’s social accounts.

Filmwork Business Cards Visual Identity Branding
Filmwork Perspective View Business Cards Visual Identity Branding
Filmwork Actors Chair Dark Mystery Background
Filmwork Branding Project Film Actors Singers Dancers Mockup

The campaign

A clear and concise messaging was used. Images that are truly relatable to every artist were selected for the brand’s awareness campaign. This way the audience would notice and become quickly aware of this new app. The strategy behind the campaign was to make artists feel that this solution suits their needs, stimulating their interest to sign up to the platform.

Filmwork Actors
Filmwork Musicians
Filmwork Dancers
Filmwork Producers

The concept

After designing all the elements needed to support the campaign (online and offline) the concept could move forward by making itself broadly known to the public.

Posters and dedicated banners in theatres, malls and music halls would serve the purpose of introducing the solution to a broader audience. This way Filmwork could strengthen their position in the market or even find valuable partners for their project.

Filmwork Kick Off Campaign
Filmwork Kick Off Campaign Poster Actor
Filmwork Kick Off Campaign Poster Singer
Filmwork Kick Off Campaign Poster Producer
Filmwork Kick Off Campaign Poster Dancer
Filmwork Commercial Branding Campaign Posters On The Wall
Filmwork Commercial Branding Campaign Posters
Filmwork Commercial Branding Campaign Posters 2
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