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Brand Strategy
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Brand Strategy
NEXT SERVICE
ideation • realization • execution • results •
ideation • realization • execution • results •
ideation • realization • execution • results •
ideation • realization • execution • results •
ideation • realization • execution • results •
ideation • realization • execution • results •
Positioning Brand Attributes User Profiling Competitive Audit

Brand Strategy

We work with businesses of all sizes and at every stage of their journey. So whether you’ve just started out or are an established firm that’s struggling to take things to the next level — we’ve got you covered.

From developing a perfect strategy that truly understands your audience to creating a detailed plan of action (and everything in-between).

A solid brand strategy makes sure that your messages go through. Using the right media, with the right content and visual language, will help you find your voice in a world that’s sometimes hard to get noticed in. Our team creates innovative and flexible ideas with meaningful suggestions. Here at Banana we strongly believe that good design needs a good story behind it and a thorough understanding of the audience and market in which it operates.

Positioning

Make sure your brand is always at the heart of your business, breathing life into everything you do.

Brand positioning defines your benefits and how to communicate them effectively, so that you break through the noise and build an emotional connection with your audience.

Brand Attributes

Your brand attributes reveal the personality of your business.

Everything from physical traits to core values. We’ll make sure you use the right communication strategy and actions to bring out the key intristic traits to make your brand flourish.

User Profiling

Don’t just assume you know what your users want.

We’ll help you create the perfect snapshot of your users so that you can give them exactly what they want. And ultimately, go out and find more of them.

From mapping out key ways your audience might communicate with your brand to defining informed interactions and easing every pain point possible.

Competitive Audit

To make sure your emerging business reaches its true potential, we’ll help you carry out a comprehensive competitive analysis to identify the strengths and weaknesses your brand has.

When you have a complete understanding of where your business sits in a competitive landscape, you’ll be able to make more informed decisions about strategy and create the perfect blend of ideas to help grow your brand.

START YOUR PROJECT
START YOUR PROJECT
START YOUR PROJECT
START YOUR PROJECT
START YOUR PROJECT
START YOUR PROJECT
START YOUR PROJECT
START YOUR PROJECT
START YOUR PROJECT
START YOUR PROJECT

Following the right process

01

Know each other

01

Our first meeting is all about brand analysis and the rationale of various brand attributes. During this discovery stage, we will explore a variety of communication and visual strategies that align with your mindset and preferences. By creating detailed customer personas, we will ensure these strategies are being followed throughout the entire branding process.

02

Positioning

02

During our second meeting, we will visually present the outcomes of our research and the insights gathered from our previous discovery call. Our presentation encompasses an evaluation of your existing market position as well as a competitor’s analysis. Having all this information in place, we can proceed further in creating stylescape proposals for your brand.

03

Stylescapes

03

The third phase of our strategy (stylescapes) is of utmost importance. It involves synthesising visual information using the data we have collected thus far. Three distinct visual approaches will be displayed in mood boards of alternative aesthetics and sensations. After presenting the options and receiving your feedback, we will develop the final stylescape.

04

Visual Communication

04

During our conclusion meeting, we will discuss the final stylescape and make sure it clearly reflects your goals for communication, visual direction, and desired overall impression. Having established these objectives, we receive your approval to move forward with designing the corporate identity.

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