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VIC
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VIC

About the project

We’re thrilled to have teamed up with the cool kids over at VIC to help empower Gen Z to make their mark in the world and be part of a dynamic and supportive community.

VIC is an urban marketing community that provides opportunities for young people to promote brands in fun and dynamic environments. Through a flexible program and supportive community, VIC empowers young people to build their skills in marketing and entrepreneurship while having fun and earning money.

With VIC’s passion for innovation and our agency’s expertise in creative design, we’ve created an exciting website that communicates VIC’s mission and helps young adults gain valuable experience and build a strong professional network.

Vic Young Man Posing Thunder Logo 3d
Vic Title The Project

We’re thrilled to have teamed up with the cool kids over at VIC to help empower Gen Z to make their mark in the world and be part of a dynamic and supportive community.

VIC is an urban marketing community that provides opportunities for young people to promote brands in fun and dynamic environments. Through a flexible program and supportive community, VIC empowers young people to build their skills in marketing and entrepreneurship while having fun and earning money.

With VIC’s passion for innovation and our agency’s expertise in creative design, we’ve created an exciting website that communicates VIC’s mission and helps young adults gain valuable experience and build a strong professional network.

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Vic Title Icon Schematics
Vic Project Capital Letter V Lighting Icon Explanation V
Vic Title Full Wordmark Lockup

For VIC’s logo, we chose a strong typography that conveys power and confidence, along with a lightning bolt icon that captures the energy and dynamism of the new generation. Together, they create a bold and memorable identity that embodies VIC’s vision and values.

Vic Project Official Logo Blue Main
Vic Project Logo Explanataion
Vic Project Official Logo Lime
Vic Title Secondary Version

To ensure that the VIC logo would look great on any platform or medium, we created multiple versions that were tailored to specific needs. This responsive approach ensures that VIC’s identity remains consistent and impactful across all channels and touchpoints.

Vic Project Secondary Lime Logo Blue Background
Vic Project Secondary Blue Logo Lime Background
Vic Title The Logo Icon Thunder
Vic Smartwatch Logo Mockup Thunder Icon
Vic Project Typeface Cera Pro Typography

We chose Cera Pro as the font for VIC’s branding. Its modern and clean lines convey a sense of professionalism and adaptability that aligns with VIC’s values of innovation and creativity.

Vic Project Typeface Cera Pro Typography Headings Body Texts Greek English
Vic Title Color Palette
Vic Project Color Palette Fluoride Lime Electric Blue
Vic Poster Moodboard Young Man Lime Electric Blue Color
Vic Poster Moodboard Young Man Lime Electric Blue Color2
Vic White Logo V Letter
Vic Lime Logo V Letter
Vic Blue Logo V Letter
Vic Gif Colors
Vic Project Social Media Post Join The Nation
Vic Project Social Media Post Min Masas Ela Se Emas
Vic Project Social Media Post Vicer
Vic Project Social Media Post New Gadgets
Vic Project Social Media Post Man Searching
Vic Project Social Media Post Urban Marketing Team
Vic Logo Thunder Close Up Mockup
Vic Title A Fun Place To Work

It’s not a job, it’s a lifestyle.

VIC is where young adults go to work hard, play harder, and make a difference in the marketing world. As part of the VICnation, you’ll join a dynamic community of like-minded individuals who are passionate about marketing and entrepreneurship.

With a flexible work schedule that respects your independence, VIC is the perfect place for students and young adults who want to gain experience, meet new people, and have fun while promoting the hottest brands out there.

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VICer’s Starter Pouch

VIC takes care of its VICers from day one by providing all the necessary equipment to help them succeed in their new role. It was a blast designing these branded materials that are not only functional but also look amazing.

We aimed to create items that reflect the vibrant and youthful personality of the VIC brand and VICers would be proud to wear and use every day, whether they’re promoting their favorite brands or just hanging out with friends.

Vic Nation Starter Pack
Vic Nation Pouch Starter Package
Vic Id Cards
Vic 3d Characters Employee Avatars
Vic 3d Characters Employee Avatar Trose
Vic 3d Characters Employee Avatar Ben The Dawg
Vic Title The Hype Is Real

VIC’s first campaign is all about building excitement and getting the word out!

Vic Urban Marketing Community Poster
Vic Urban Marketing Community Poster Join The Nation
Vic Kick Off Campaign Title
Vic Stationary Implementations
Vic Stationary Implementations2
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Vic Title Secondary Version Copy 4

Our kick-off campaign for VIC’s launch was all about capturing the attention of Gen Z with bold colors, 3D elements, and clever, slang-filled copy. We wanted to create a buzz and get people excited about VIC, so we made sure every aspect of the campaign was eye-catching and fun. From bright photos of young people to quirky phrases that had people clicking, we knew we had to bring the hype to the VICnation launch.

Vic Kick Off Campaign Main Key Visual
Vic Mobile Story
Vic Join The Nation Post Social Media
Vic Social Media Posts
Vic Social Media Imagery Cover Facebook
Vic 3d Interior Design Offices Title

In the post-pandemic era, many businesses are facing the challenge of employees returning to the office. Most employees have become accustomed to working remotely, thus avoiding the process of commuting to and from their workplace.

However, organizations that want to keep their teams together and maintain continuity in their corporate culture need to create beautiful spaces full of inspiration for their staff. This way, they will encourage employees to return with enthusiasm and want to spend more time as a team.

With a fresh space that includes brainstorming corners, relaxation areas, quiet meeting spaces, and the point everyone loves, the coffee refill station, employees have many reasons to return to a space that can be more comfortable, beautiful, and functional than their own home!

Vic Hallway

Before

The corridor is the path that someone will walk to get to the reception. On the left wall, wallpaper with lifestyle photos in the post-production style of the brand has been placed, putting employees and visitors in the fresh mood of the company. Because it is a space that does not have access to natural lighting, we placed elements of the corporate identity in accent lighting, which creates an atmosphere and prepares the visitor for the rest of their experience in the space.

Hallway Before1
Hallway Before2

After

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Vic Title Reception

Before

The reception room is the first room that the visitor sees. From the first moment, the lively atmosphere is apparent, with the corporate colors conveying the message of youthfulness and the concept of community. Hidden lighting and linear elements give a sense of futuristic minimalism, while the small lounge makes it clear that relaxation also has a place in everyday work life.

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After

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Vic Title Blue Room

Before

Blue Room also communicates with the reception area from the western side and serves as the main meeting room, where creative ideas will be born. We used the blue color that helps with focus and productivity and highlights the visual identity. The rest of the room is furnished with objects and furniture in line with the corporate identity and in coherence with the other rooms.

Vic Blue Room Before1
Vic Blue Room Before2

After

Vic Blue Room After1
Vic Blue Room After2
Vic Title Green Room

Before

The Green Room communicates directly with the reception, but has a slightly different mood. The moss wall and emphasis on verbal communication demonstrate what VIC advocates, bringing aspects of its vision into the office interior. It is a room designed appropriately to accommodate guest employees who may be working or will be working in the future in hybrid mode.

Vic Green Room Before2
Vic Green Room Before1

After

Vic Green Room After2
Vic Green Room After1
Vic Title Main Office

Before

The central office is the administration office. Here, we maintained a business-friendly style, to make it more familiar to the eyes of the important clients who will be visiting. Of course, the style still has references to innovation, out-of-the-box thinking, and creativity, through the hidden lighting and vertical garden elements.

Vic Main Office Room Before1
Vic Main Office Room Before2

After

Vic Main Office Room After1
Vic Main Office Room After2
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