Colourify

With fashion being their painting canvas, Colourify gives their own touch to what cheerful dressing should look like. All rainbow colours are part of Colourify’s brand ID with an excellent blending layout. Both the brand’s logo and website follow the cheerful rainbow palette and show guests that their visit here is going to be one hell of a colourful ride!

The logo is a vivid multicoloured text imprint that resembles the rainbow but with a slightly “misplaced” red in the beginning of the brand name. We chose red to be the square one of this logo because red is the colour of passion, love and courage. All these values are highly associated with the brand, and we chose to put them across first. The font we chose magnifies the simplicity and playfulness of all colours giving an extra touch of spontaneity.