KENTIA, with its renewed visual identity, redefines every aspect of its presentation, including printed materials. Business cards, product tags, brochures, envelopes, B2B catalogs, and more are being updated to incorporate the new elements of the visual identity, aligning seamlessly with the company’s grid system. The KENTIA grid system is a key component of the new visual identity, ensuring consistency and harmony across all materials. Integrating printed materials into this grid system guarantees that every element, from business cards to the B2B catalog, adheres to the same design principles, creating a unified and recognizable brand image.

A for Colour ©

by Aristea Korkovelou

AforColour is a project based on colour and image consultation. Aristea, as an image consultant and colour analyst, aims to help individuals feel more confident and empowered by providing them with the tools and knowledge to enhance their personal style and image. Her services include colour analysis, which involves identifying the colours that suit an individual’s natural complexion, hair, and eye colour. She also offers style consultations, where clients are given advice on what styles and cuts of clothing suit their body shape and proportions, as well as advice on accessorizing and makeup application. The foundation of her approach is centered around the notion that each person possesses a distinct range of colors that are most flattering to their appearance. By incorporating these shades into their wardrobe, individuals can elevate their innate beauty and experience a heightened sense of confidence. Bearing this philosophy in mind, the creators of the “A for colour” website emphasized the crucial role that colors play while ensuring that the site maintained a modern and credible aesthetic.

For the website we have emphasized the importance of colors in maintaining a modern and credible aesthetic. This is a smart move as the visual aspect of the website should reflect the project’s core focus on color and image consultation. A modern and credible website design can help build trust with potential clients. In summary, Aristea’s approach to image and color consultation aim to make a positive impact on individuals by guiding them in selecting the right colors and styles that enhance their natural beauty. The project’s philosophy and the website’s design align with the mission to empower clients and boost their confidence.

For the website’s colour palette we chose an Off White colour for a clear background, Cosmic Latte as a secondary close-to-skin colour for specific sections, and lastly Navy Blue and Tomano Coral to justify both the masculine and feminine side of public image. Navy blue was used mostly for text colouring while Tomano Coral served both text colouring and page sectioning purposes.

For the services page we created interesting combinations of images, text and functionalities ensuring the user finds the content attractive, and finally decides to engage with the website through a Call to Action button or by navigating further into the sitemap. The design follows the “Mobile first” attitude, since nowadays all users prefer using mobile devices, at least for their first online experience with a brand. Both mobile and desktop versions are fully functional and on-brand, highlighting the benefits of consulting Aristea for one’s public image.

We chose Cera Pro as the font for VIC’s branding. Its modern and clean lines convey a sense of professionalism and adaptability that aligns with VIC’s values of innovation and creativity.

VIC is where young adults go to work hard, play harder, and make a difference in the marketing world. As part of the VICnation, you’ll join a dynamic community of like-minded individuals who are passionate about marketing and entrepreneurship.

With a flexible work schedule that respects your independence, VIC is the perfect place for students and young adults who want to gain experience, meet new people, and have fun while promoting the hottest brands out there.

In the post-pandemic era, many businesses are facing the challenge of employees returning to the office. Most employees have become accustomed to working remotely, thus avoiding the process of commuting to and from their workplace.

However, organizations that want to keep their teams together and maintain continuity in their corporate culture need to create beautiful spaces full of inspiration for their staff. This way, they will encourage employees to return with enthusiasm and want to spend more time as a team.

With a fresh space that includes brainstorming corners, relaxation areas, quiet meeting spaces, and the point everyone loves, the coffee refill station, employees have many reasons to return to a space that can be more comfortable, beautiful, and functional than their own home!

The corridor is the path that someone will walk to get to the reception. On the left wall, wallpaper with lifestyle photos in the post-production style of the brand has been placed, putting employees and visitors in the fresh mood of the company. Because it is a space that does not have access to natural lighting, we placed elements of the corporate identity in accent lighting, which creates an atmosphere and prepares the visitor for the rest of their experience in the space.

The reception room is the first room that the visitor sees. From the first moment, the lively atmosphere is apparent, with the corporate colors conveying the message of youthfulness and the concept of community. Hidden lighting and linear elements give a sense of futuristic minimalism, while the small lounge makes it clear that relaxation also has a place in everyday work life.

Blue Room also communicates with the reception area from the western side and serves as the main meeting room, where creative ideas will be born. We used the blue color that helps with focus and productivity and highlights the visual identity. The rest of the room is furnished with objects and furniture in line with the corporate identity and in coherence with the other rooms.

The Green Room communicates directly with the reception, but has a slightly different mood. The moss wall and emphasis on verbal communication demonstrate what VIC advocates, bringing aspects of its vision into the office interior. It is a room designed appropriately to accommodate guest employees who may be working or will be working in the future in hybrid mode.

The central office is the administration office. Here, we maintained a business-friendly style, to make it more familiar to the eyes of the important clients who will be visiting. Of course, the style still has references to innovation, out-of-the-box thinking, and creativity, through the hidden lighting and vertical garden elements.

CLIENT

EDOAO – WINES OF GREECE

INTERNATIONAL EVENTS COORDINATOR

AMUSE ADVERTISING

PROJECT MANAGEMENT

AMUSE ADVERTISING

ART DIRECTION

BANANA CREATIVE STUDIOS

GRAPHIC DESIGN, CREATIVE CONCEPTS

BANANA CREATIVE STUDIOS

STORYBOARD

BANANA CREATIVE STUDIOS

TVC PRODUCTION

GEORGE ROUSSIS

TVC SCRIPT

CHRISTINA LIVADA

VOICE OVER

AMUSE ADVERTISING