GoodHood
About the project
Goodhood is where urban vibes meet artisanal coffee and delicious brunch. The branding we developed for Goodhood embraces the duality of its name—‘half good, half hood.’ This unique identity captures the essence of the coffee shop’s atmosphere: a blend of warm, welcoming charm with an edgy, street-smart attitude. From the minimalist logo to the bold typography, every design element reflects this balance, creating a space that’s as comfortable as it is cool. Whether you’re stopping by for a quick espresso or lingering over a hearty brunch, Goodhood offers an experience that’s both laid-back and full of character.
