AforColour is Aristea’s project, focused on color and image consultation. She offers services such as color analysis and style consultations to enhance personal style and confidence. Aristea’s approach emphasizes finding flattering colors to boost innate beauty and confidence, reflected in the modern and credible design of the “A for colour” website.
A for Colour ©
by Aristea Korkovelou
AforColour is a project based on colour and image consultation. Aristea, as an image consultant and colour analyst, aims to help individuals feel more confident and empowered by providing them with the tools and knowledge to enhance their personal style and image. Her services include colour analysis, which involves identifying the colours that suit an individual’s natural complexion, hair, and eye colour. She also offers style consultations, where clients are given advice on what styles and cuts of clothing suit their body shape and proportions, as well as advice on accessorizing and makeup application. The foundation of her approach is centered around the notion that each person possesses a distinct range of colors that are most flattering to their appearance. By incorporating these shades into their wardrobe, individuals can elevate their innate beauty and experience a heightened sense of confidence. Bearing this philosophy in mind, the creators of the “A for colour” website emphasized the crucial role that colors play while ensuring that the site maintained a modern and credible aesthetic.
For the website we have emphasized the importance of colors in maintaining a modern and credible aesthetic. This is a smart move as the visual aspect of the website should reflect the project’s core focus on color and image consultation. A modern and credible website design can help build trust with potential clients. In summary, Aristea’s approach to image and color consultation aim to make a positive impact on individuals by guiding them in selecting the right colors and styles that enhance their natural beauty. The project’s philosophy and the website’s design align with the mission to empower clients and boost their confidence.
For the website’s colour palette we chose an Off White colour for a clear background, Cosmic Latte as a secondary close-to-skin colour for specific sections, and lastly Navy Blue and Tomano Coral to justify both the masculine and feminine side of public image. Navy blue was used mostly for text colouring while Tomano Coral served both text colouring and page sectioning purposes.
For the services page we created interesting combinations of images, text and functionalities ensuring the user finds the content attractive, and finally decides to engage with the website through a Call to Action button or by navigating further into the sitemap. The design follows the “Mobile first” attitude, since nowadays all users prefer using mobile devices, at least for their first online experience with a brand. Both mobile and desktop versions are fully functional and on-brand, highlighting the benefits of consulting Aristea for one’s public image.
