KENTIA

About the project

KENTIA S.A., founded in 1977, is a top Greek brand specializing in high-quality linens for the bedroom, bathroom, kitchen, and living spaces. Headquartered in Athens, the company operates from a 6,000 m² privately-owned facility housing design, production, packaging, and logistics, alongside modern offices and a showroom. With over 45 years of growth, KENTIA is recognized as Greece’s leading linen provider, offering a wide range of products such as sheets, quilts, duvet covers, towels, and decorative fabrics. Staying true to its founder’s vision, KENTIA combines fashion-forward design with exceptional value and upholds ethical business practices across all partnerships. The team currently numbers 92 employees.

CLIENT

KENTIA

2025

Kentia Home Linen Fabric On Air Spring Photo With Trees And Grass Copy

Color Palette

KENTIA’s brand identity is built upon a foundation of three core colors: Black: Represents sophistication, elegance, and a bold brand personality. White: Symbolizes purity, cleanliness, and a timeless aesthetic. Light Beige: Evokes a sense of warmth, nature, and approachability. In addition to the primary color palette, the brand utilizes five secondary palettes, each inspired by a season or theme: Spring: Soft pastels and vibrant hues that evoke feelings of renewal and growth. Summer: Light and airy colors that convey a sense of freshness and relaxation. Autumn: Warm and earthy tones that reflect the changing colors of nature. Winter: Deep and rich colors that create a feeling of warmth and coziness. Kids: Playful and cheerful colors that appeal to children. These secondary palettes are intended for selective and deliberate use to enhance specific campaigns or themes. For example, a summer campaign might incorporate a touch of bright orange, while a winter campaign could feature a hint of cypress green. These colors should be used sparingly and intentionally to complement the primary palette and reinforce the desired seasonal or thematic message.

TYPEFACE

The chosen typeface should align harmoniously with KENTIA’s logo, creating a unified and consistent visual identity. Changing the typeface will bring a softer, friendlier, and more welcoming feel to KENTIA’s visual identity. Customers will feel more comfortable and invited to engage with the brand. Application: The new typeface will be applied across all KENTIA communication materials, such as: Website: Headlines, body text, buttons Social Media: Posts, stories, advertisements Print Materials: Business cards, brochures, catalogs Packaging: Labels, boxes

Kentia Home Linen Typography Font Coco Gothic Pro Weights

STATIONARY

KENTIA, with its renewed visual identity, redefines every aspect of its presentation, including printed materials. Business cards, product tags, brochures, envelopes, B2B catalogs, and more are being updated to incorporate the new elements of the visual identity, aligning seamlessly with the company’s grid system. The KENTIA grid system is a key component of the new visual identity, ensuring consistency and harmony across all materials. Integrating printed materials into this grid system guarantees that every element, from business cards to the B2B catalog, adheres to the same design principles, creating a unified and recognizable brand image.

Kentia Lifestyle Moodboard Room With Bed

HOME FRAGRANCE

As part of KENTIA’s expansion into new lifestyle categories, we were entrusted with the visual communication of the brand’s first-ever collection of home fragrances. Our creative approach centered on evoking the feeling of scent through image and motion. We proposed a minimal, 3D-rendered key visual that combined natural elements and tactile textures to express the sensory identity of the new products. In parallel, we developed a pre-launch promotional video, which was an abstract, atmospheric teaser that hinted at the emotions and ambiance of the scents without revealing the final product, building curiosity and anticipation around the collection.